New Study Reveals More Consumers Interested In Natural Health…
Posted on June 25, 2008 by DFHS Article Team
Just a few of the findings in this new report:
- Consumers’ concern about synthetic chemicals in cosmetics is the major driver of growth in the natural personal care market, with 89% of buyers stating this was important of very important. Just 4% stated it was not important.
- Health factors and environmental considerations are the primary motives for the majority of buyers. The presence of natural & organic ingredients is the main reason for a further 17% of purchases.
- Parabens are the synthetic chemicals that cause most concern, with a third of consumers stating that they try to avoid parabens in personal care products.
- Organic certified products are gaining popularity, with 79% of consumers stating they would be willing to pay extra for certified products.
- Although most purchases are by seasoned shoppers who have been buying natural personal care products for over 2 years, most new consumers are from the younger age groups. Read More
Posted by DFHS Article Team
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